When you hire a professional photographer you want the best person for the job!  Unfortunately anyone can claim to be a photographer, so ensuring that you get the best photographer for the job can be a difficult task.  To make it easier to find a truly professional photographer, the certification designation is recognized throughout the industry as a sign of excellence.  When you see the Certified seal, you can be assured that he or she is among the less than 3% of all imaging professionals who have successfully completed and maintained the requirements.